Question the question
The best creative solutions don't come from finding good answers to the questions that are presented.
They come from inventing new questions.
http://sethgodin.typepad.com/seths_blog/2012/12/question-the-question.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29
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